As we move into Q4 and start to kick off the holiday shopping season, it’s time to start thinking about how you’re going to advertise your products to customers. Watch this video to discover retail media strategies for Q4 and Prime Big Deal Days.
Retail Media Strategies for Q4 & Prime Big Deal Days
Amazon is once again doing a fall Prime event this year. Prime Big Deal Days will be Tuesday, October 10 and Wednesday, October 11th, 2023. This is a wonderful opportunity to get a head start on your holiday advertising.
Last year, almost 30% of customers who participated in the fall Prime event made holiday gift purchases.
That makes it a great way to start your season with a little boost in sales during a normally kind of quiet time for Amazon.
The event is a great way to start building brand awareness and to fill your funnel with retargeting customers. Sponsored Brands Ads are also a great way to build that brand awareness as part of your retail media strategies for Q4.
With static imagery or videos, you won’t necessarily see the highest conversion rates. But you will see more interaction with your brand.
Whether you’re driving shoppers to your Store or to a specific product, you can pick and choose how you want to approach it.
If you have a wide selection of deals running, you can drive them to the Featured Deals page in your Store. If you have one or two products you really want to push for the holiday season, drive users to that Product Detail Page.
Simple as that!
Sponsored Display then comes in a few weeks later with just five weeks between the fall Prime event and Cyber 5.
It’s a great easy window for retargeting.
Using Sponsored Display to retarget a different window than lookback windows gives you a chance to recapture the 70% of customers who didn’t buy during Amazon’s Big Deal Days.
Again, this is using both of these in conjunction with your standard Prime Day and sales event strategies. It’s a great way to pull in those extra dollars that you might need in a time when the economy isn’t as great as we’d hope it would be.
Book a Meeting to Explore Retail Media Strategies for Q4
What heights could you reach this holiday season if you had a guide to show you the way? Your business should be positioned to thrive, even during economic uncertainty. To explore the difference that comes with having a guide you can trust, book a meeting with our team today.
