About ROI Revolution

Timothy Seward

CEO

Timothy founded ROI Revolution in 2002 with a mission to drive growth acceleration for consumer brands using results-driven digital marketing strategies and technology. With his extensive marketing and retail background, Timothy wrote the book on Amazon Advertising (Ultimate Guide to Amazon Advertising with Entrepreneur Press). He has spoken at industry ecommerce & retail events and is a guest lecturer at North Carolina State University’s College of Management. Timothy is a Summa Cum Laude graduate of Florida Gulf Coast University with a bachelor’s degree in Computer Science. He loves spending time with his wife and kids, has three children and enjoys family travel, wake surfing, working out and Texas hold ’em poker.

Lori Collins

Senior Controller

Lori has served as ROI’s Controller since 2004 and was promoted to VP of Accounting in 2021. In her role, she has overall responsibility for the company’s accounting and financial functions. She has over 25 years of experience in accounting and finance in both the public and private sectors. Before joining ROI, she worked as a CPA at Deloitte and Touche and held various controller positions in organizations large and small including Time Inc. and Miller Sports Group, LLC.

Lori has a bachelor’s degree in Accounting from St. John’s University and a master’s degree in Education from Long Island University. She spends most of her free time with her husband and three children, working on house projects, and enjoying time outdoors hiking or at the beach.

Jess Belardi

Senior Vice President of Client Services

Jess joined ROI in August 2022 as the VP of Client Services after many years of serving in leadership positions and supporting new business ventures at some of the world’s largest ad agencies. She has led more than 20 launches for multi-billion dollar brands and is passionate about partnering with clients to cultivate strong relationships, implement full-funnel strategies, and deliver exceptional work.

Jess has a bachelor’s degree in Communication from Flagler College and a master’s degree in Marketing from the University of South Florida. She was also named one of MM+M’s Top 40 Under 40 and has received multiple advertising awards for her creative work with brands. Outside of work, she enjoys exploring Raleigh and the surrounding areas with her husband, Brian, and son, Graham.

Robert Mercer

Senior Vice President of Sales and Marketing

Rob joined ROI in 2020 and leads our Sales and Marketing teams. Unified by the mission of sharing how ROI serves as a valuable partner for your profitable growth, his teams work to build a strong foundation of our relationship with your unique brand. He has previously led Sales and Marketing teams at companies including Rosetta Stone and SAS Institute.

Rob has a bachelor’s degree in Mechanical Engineering from Cardiff University (Wales). He also served as a Captain in the British Army (Royal Engineers and Queens Gurkha Engineers).

Barbara Green

Senior Vice President of Human Resources

Barbara leads ROI’s efforts to attract, hire, retain, and develop top talent to support our rapid growth. She also heads initiatives around employee engagement, performance management, and leadership training. Barbara has worked in HR at ROI for over 14 years, motivated by the fulfillment that comes from helping candidates build long-lasting careers.

Barbara has a bachelor’s degree in Business Administration from North Carolina State University and a master’s degree in Human Resources Development from Western Carolina University. She enjoys spending time with family, watching movies, reading books, spending time outside, and listening to podcasts.