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Home > Archives for Kathryn Mueller

Kathryn Mueller, Team Lead, Conversion Rate Optimization

marketer conducting ideal customer profile research
April 09, 2025

Unlocking Strategic Insights with Ideal Customer Profile (ICP) Research 

Beach sunset.
April 03, 2024

Maxymiser Sunset: How to Choose a New A/B Testing Platform

Niki Morock and Kathryn Mueller presenting about SEO and UX with a video play button on top.
October 10, 2023

Video: The Long Game: UX & SEO Strategies for Q4

Two people determining a UX plan using a laptop, cell phone, and paper.
August 22, 2023

How to Choose a UX Optimization Strategy That Drives More Revenue

Image of person typing on laptop with white marketing-related icons overlayed on top of it.
September 27, 2022

How to Drive More Ecommerce Conversions by Reallocating Your Marketing Budget

Business people sitting at table and talking with navy bar on the left with marketing icons.
November 09, 2021

Diversity and Inclusion in the Workplace: A Medium-Sized Company’s Perspective

Magnifying glass on top of a computer keyboard with navy bar of marketing icons on the left.
September 02, 2021

August 2021 SEO News Recap

Magnifying glass on a keyboard with paid search related icons
July 29, 2021

July 2021 SEO News Recap

Woman walking with a blindfold on. She is walking into a square cutout in the pavement.
November 18, 2020

Replatforming Your Website: Avoid Marketing Pitfalls

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