Creative is a crucial component of an effective paid media ad strategy for the holidays. Watch this video to discover a strategic paid media framework for building effective holiday ad creative.
Proven Strategies for Effective Holiday Ad Creative
I’m excited to tell you about this framework to build effective strategies for holiday ad creative.
The four things you really need to remember are ABCD:
- Attract
- Brand
- Connect
- Direct
Attract
Start with attract.
Think about the ways to get users involved in your paid media content as soon as they see it. As soon as they’re exposed to it, have a hook. Your holiday ad creative should have something that’s going to bring them on board and make them want to engage with your business, whether that’s through social media, programmatic, or paid search.
Brand
Next, you’re going to want to brand.
You want to make sure that your brand name is really prominent, even if it’s spoken.
You want to have that brand name mentioned within the first five seconds of your ad so that even if a user decides to skip it, they’re going to be able to remember who you are.
Connect
Then, you’re going to want to connect.
When it comes to connecting with your customer through holiday ad creative, think about what’s going through their mind.
Think about who they’re purchasing for and how that can be really exciting and fun, but it can also be a little bit stressful. If you think about it in that way, you empathize with the user.
You can say in your paid media ad something to the effect of, “Hey, we get that this is a stressful time of year. We get that you want to make sure you get the right gift.”
Offer free shipping if you can. Offer free gift wrapping if you can. Make it really clear that you’re there or on the customer’s side with your 24/7 customer support, for example.
Direct
Finally, you want to direct.
You don’t want to forget to call to action whatever it is you’re trying to do with that paid media campaign.
Whether you’re trying to get somebody to visit your website, make a purchase, or just sign up for an email interest list, you want to make sure that that call to action is really direct and clear.
Book a Meeting to Explore Strategies for Holiday Ad Creative
Are you on the path to fulfilling your brand’s potential this holiday season? Your business should be positioned to thrive, no matter what Q4 brings. To explore the difference that comes with having a guide you can trust, book a meeting today.
