Case Study: Footwear Brand

Sees 39% Increase in Traffic After Site Replatform


Search Engine Optimization
Search Engine Optimization


Turquoise graphic icon of sneakers.



Replatform Website Without Losing Traffic

Various types of shoes all next to each other.

The Situation

A successful site replatform requires extensive planning and clear, ongoing communication. Working with an experienced SEO team to help manage the process smoothly is vital. Discover how detailed preparation, plus consistent communication, allowed a footwear manufacturer to replatform with zero organic traffic declines.

Various athletic sneakers on a wall being sold at a store.

Opportunity Identified

An industry-leading footwear brand came to ROI with plans for a replatform. The ROI team discussed the process, looking at how the site could be reorganized and expanded to better target customer queries. With most URLs expected to change, building out a redirect list would also be crucial to understanding how the current and new versions of the site would align.

ROI in Action

A site audit was completed to identify any technical issues that needed to be addressed before or during the transition. Throughout the entire replatform process, the ROI team maintained constant communication with the footwear brand, using a shared document to track and communicate changes to the navigation structure.
Logo for RevolutionSuiteTM.
RevolutionSuite Perfomance Analysis

ROI’s SEO content experts built a map of the new site and created updated copy for all category pages. The new site was launched within four months.

The replatform went very smoothly, and the brand experienced no traffic or data loss during the move.
Increase in Traffic
0 %
Decline in Bounce Rate
0 %

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