Getting More Out of GA4

Understanding the New Generation of Attribution

Bravo! Hopefully you’ve done the hard part and beat the deadline for implementing year-over-year tracking for GA4 – but do you know where to start when it comes to understanding your data in the new platform? Here at ROI, we have you covered!

Dive into the next generation of Google Analytics in this informative webinar replay that includes a live walk-through of a GA4 account. Our analytics experts will help you understand concepts like:

  • Attribution modeling: Discover new features in GA4 that allow you to choose the most appropriate model for your business and view conversion data through multiple attribution lenses at once.
  • Lookback windows: Understand what they are and what the shorter windows in GA4 mean for your data.
  • Data retention: Learn what you can do today to maximize your year-over-year data in the GA4 platform.
  • The importance of scope: Explore how scope contextualizes metrics and pairs with attribution models for insightful reporting.

Whether you’re ready or not, GA4 will be the required path forward for marketers as of July 1, 2023. Watch the video to get ahead of the game when it comes to understanding your data in GA4.