Paid search revenue was up 101.3% YoY at the height of the pandemic in 2020. The most unpredictable year since the inception of digital marketing has left many brands and retailers wondering what the lasting impact will be.
We invite you to join us as we look back on the elusive year and look ahead at what the data suggests is in store for paid search. Here’s a hint: being agile and adaptable in your paid search strategy will remain critical in 2021.
We’ll dive into:
- An in-depth analysis of 4 years of data and nearly $400M in ad spend from industries ranging from electronics to CPG
- Mobile revenue predictions for 2021 and how you can take action
- The emerging Google ad format boosting brand awareness and discovery through automation
- Expectation-shattering milestones that occurred for the first time in 2020