Amazon Prime Day Prep

Gearing Up for the Perfect Ecommerce Storm

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Prime Day began in 2015 as a celebration of Amazon’s 20th birthday. It quickly grew from a $415M event to more than $7B in 2019. But with COVID-19, supply chain & inventory disruptions, economic unrest, & the uncertainty of Prime Day official date(s), 2020 has created a perfect storm that even the most proactive brand executive couldn’t have predicted.

We hosted a four-part webinar series to ensure your brand is completely prepared to weather the storm and vastly increase your overall revenue – and the video replays are now available! Fill out the form on the right to gain access to the following sessions:

The New Normal for Prime Day in 2020

Prime Day has revolutionized ecommerce & is now an integral part of many brands’ overall marketing strategy – yet the unpredictability of 2020 has left many executives wondering how to make the most of the major shopping event. A simple wash, rinse, & repeat won’t work for your brand due to Prime Day being later in the year.

In this video replay, you’ll gain clarity on:

  • The impact Prime Day has had on the ecommerce landscape as a whole – it’s not just about Amazon. 
  • How COVID-19 has transformed Prime Day 2020 – and why your strategy needs to transform too. 
  • The industries that tend to see greater success (or failure) with Prime Day.
Inventory Planning + Merchandising

A crucial first step in preparing for Amazon Prime Day is to prioritize inventory planning and merchandising. Any successful campaign begins with having a product to sell and knowing how to sell it. But with lengthy approval processes & fluctuating deal deadlines to prioritize, how do you ensure you’re prepared for success?

In this video replay, you’ll gain clarity on:

  • Lead time considerations that can make or break a successful Prime Day.
  • Winning strategies for selecting which products you should promote.
  • Pivoting your inventory planning strategy if it’s been impacted by COVID-19.
SEO + Retail Readiness

Two of the biggest questions brands like yours ask when preparing for Prime Day are, “How do I ensure my product detail page is competitive?” and “How do I increase conversions once I’ve gotten shoppers to my page?”

In this video replay, you’ll gain clarity on:

  • Product detail page best practices for boosting conversions and building brand trust.
  • How proactively collecting reviews can supercharge your Prime Day conversions.
  • SEO best practices for ensuring keyword coverage on highly searched terms.
Digital Advertising Strategies + AMA

Now that your products are picked and product detail pages are ready, the next step is preparing your campaigns both on and off Amazon to drive revenue before, during, and after Prime Day.

In this video replay, you’ll gain clarity on:

  • Campaign tactics for driving revenue during Prime Day (even if you don’t sell on Amazon).
  • The timeline & tactics your brand should follow for your Prime Day advertising.
  • Strategies for differentiating promotions on Amazon vs. other advertising channels.
  • Post-campaign considerations to keep the momentum of Prime Day all the way through the holiday season.