Digital Search Duopoly

Optimizing Your Paid and Organic Channels

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Which channel should you prioritize to give your brand a revenue-boosting competitive edge: PPC or SEO? The most successful brands know that the hidden key to true profitability is a dual focus on paid and organic search.

To truly optimize traffic and outrank competitors, savvy advertisers like you are investing the time into both channels to maximize engagement and minimize wasted ad spend. In this report, you’ll uncover:

  • KPIs and metrics that will empower you to effectively measure and attribute your PPC and SEO campaigns.
  • ROI client success stories of duo marketing campaigns that led to double-digit CTR gains.
  • PPC and SEO tactics for maximizing your short-term ROI and increasing your brand authority over time.
  • Strategic guidance for both paid and organic channels amidst the COVID-19 pandemic.

Combining SEO and PPC is not just optimal but essential for scalable revenue growth. Fill out the form to claim your copy today.

Transparent graphic of paid search and SEO icons with dollar sign.