Optimizing Conversion Rates to Amplify PPC Success

The synergy between your PPC campaigns and your website can’t be understated. A poorly worded paid search ad can cause consumers to bounce before they even reach your site. Reducing the friction on your landing page can mean the difference between a sale for you or for your competitor.

But nearly 80% of businesses are unsatisfied with their conversion rates. How can your brand take better control of your website and PPC campaigns to increase revenue and convert more browsers into buyers?

In this report, you’ll discover:

  • How to defeat the 3 frictions that tank conversions: functionality, motivation, and expectation.
  • User behavior testing strategies to better understand your audience.
  • How achieving higher conversion rates leads to lower CPAimproved ROAS, and bigger budgets for your paid search campaigns.
  • Successful winning tests, direct from ROI Revolution clients.

When it comes to conversions, user expectation is reality. It’s time to challenge the status quo and get on the path to improved customer acquisition. Download your report today!