In 2020 and despite the pandemic, US programmatic digital display advertising spend increased more than 10% – and in 2023, it will be nearly double what it was in 2019! Is your brand effectively leveraging one of the most lucrative advertising channels available?
If you’re still a bit unsure of whether or not programmatic is the right fit for your brand, we’ve compiled a plethora of statistics to help paint a clear picture of how effective programmatic advertising can be. In this infographic, you’ll uncover data and trends including overall programmatic ad spend and future projections, as well as channel-specific metrics for connected TV, video, streaming audio, podcasts, radio, out-of-home (OOH) advertising, and more.
