Paid Search Management
Outranking and outsmarting your competitors with ROI’s data-driven approach to paid search solutions.
Strategy
We are not only an expert paid search agency – we’re also experts at developing a deep understanding of your brand. As your partner in profitable growth, everything your paid search management team does revolves around your brand’s success. As an extension of your team, we execute a custom strategy combining our technical knowledge with knowledge of your brand to exceed your goals and drive profitable revenue.
Data-driven. Performance-obsessed.
“Good” results are not enough. We’re driven by excellence and hyper-focused on performance to exceed your goals. As stewards of your revenue, your ROI team is invested in your success and will ensure you never leave growth on the table. We’ll be as careful with your money as we would with our own, all the while revealing new ways to drive profitable growth for your business.
A seamless extension of your team.
You can always count on your ROI paid search services team to pick up when you call. We work in tandem with your team to coordinate ongoing optimizations and uncover unique ideas to enhance your paid search performance. We’ll be transparent about your account strategies every step of the way.
Stats and Metrics
60%
400%
70+
When you win, we win.
“Highly recommend. ROI Revolution is a first-class operation and arguably the greatest agency I have ever worked with during my career.”
When you win, we win.
“I have always enjoyed working with ROI. Our team is timely and responsive, we are happy with the service provided, and would always recommend ROI.”
When you win, we win.
“Excellent team service, very responsive to client requests, thorough thinking and strategy. They are approachable, are easy to work with, and have really driven our efficacy this year. They’re great at breaking down data, ad spend, and results for me.”
When you win, we win.
“The team is professional, insightful, understands our business, and is regularly bringing us new ideas or adjustments to current plans.”
Our Proven Approach to Search
Business Model Understanding
Standing out on Search starts with learning about your unique business and where you differentiate from your competitors.
Tailored & Tested Ad Copy
Relevance, performance, and maximizing real estate are the key components of compelling and lucrative Search Ads.
Know Your Goals & Audience
As customers interact with more and more digital touchpoints, customer journeys are more complex than the traditional marketing funnel suggests. Tailoring our strategy to your goals and how your ideal customer shops allows us to avoid wasted marketing dollars and lost revenue.
Optimize, Iterate, Reallocate
A successful search program relies on constant reallocation, data analysis, and adoption of new features. We keep up with the ever-changing industry, so you can focus on growing other channels.
Keyword Research & Automated Scale
A successful search program relies on constant reallocation, data analysis, and adoption of new features. We keep up with the ever-changing industry, so you can focus on growing other channels.
Hybrid Intelligence
We don’t box our clients into one piece of software or a single technology solution; we’re platform-agnostic. We understand that there is no one-size-fits-all solution when it comes to automation and AI in paid search management.
- The ROI RevolutionSuite®’s hybrid intelligence leverages our proprietary tools alongside the brilliant minds at ROI and our decades of paid search experience.
- ROI’s brand-centric strategy revolves around profitable customer acquisition and revenue generation at scale. We make you money by monitoring and analyzing every campaign beyond what Google Analytics has to offer.
- The RevolutionSuite® includes profit-tracking, leveraging your margin data as well as offline tracking software to tie phone sales and quotes back to digital touchpoints. Our custom technology suite empowers you to achieve your goals by focusing on the data points that matter most for your brand.
Smart Bidding, Smart Structure
We balance the power of machine learning with the lifecycle stage of your business and the performance in your account to have the right control over your Search budget.
- Our unparalleled expertise with Google Smart Shopping (more than 100 clients and over $350M in annual revenue) allows us to leverage Google’s impressive AI and machine learning to meet very precise ROAS targets. Layering in structure that separates products by key performance differentiators fuels this tool to scale optimally.
- When the automated solutions for Google and Microsoft aren’t the best fit for your brand, we use our proprietary custom bidding software to leverage more control to make granular account adjustments and funnel spend into the most profitable campaigns.
“As Paid Media continues to evolve rapidly, it’s critical for brands to capitalize on new opportunities and channels, invest in where the industry is heading, and use advanced strategies and tactics to maximize growth potential while making effective use of advertising spend. At ROI, our passion is to partner closely with our clients to drive strategic innovation and exceptional execution to produce superior long-term performance.”
“ROI is a leader in the ecommerce digital agency marketplace, driving exceptional value for their clients and nurturing a strong partnership with Google as a Premier Partner. This partnership includes direct training by Google teams, access to quarterly betas, dialogue with product engineers, and a dedicated Google sales team.”
